Software Development Research Paper Example | Topics and Well Written Essays - 250 words

Software Development - Research Paper Example There have been heated debates on the best strategy of developing software. Take a strategic position on this debate. Create an argument for which method (in-house, onshore, or offshore software development) is the best in terms of cost, security, reliability, and intellectual property protection. Support your response. In-house software development is the best choice in terms of cost, security, reliability and intellectual property protection for a company. By developing the software in-house, you are ensuring that you are using your own people, people who are already familiar with the company, how it works, what needs changing, and more importantly, how the software needs to work in order for the employees to do their job. This also ensures that there are no security leaks, that the company itself is able to see every step of the way what is being done, which allows for directional changes to be made quicker than if another company has to create something and then submit it for review, and it ensures that no other companies are able to take your ideas and use them as their own, ensuring the intellectual property rights of the company itself. Studies have shown that outsourcing brings with it â€Å"cultural barriers, expertise transfer difficulties and communication and coordination overhead. â⠂¬ ¦ (It) is riskier and more challenging that collocated development† (Bird, Devanbu, Gall & Murphy, 2009). Question 2: IT governance is concerned with organizational investments in IT and to ensure that the IT strategy delivers full value. The avoidance or prevention of IT strategic failures is the biggest part of IT governance. Describe two issues that drive IT governance. IT governance is driven by the quality of the internal structure of the system, and the cost of the system itself. â€Å"The malfunction of a key IT system sometimes leads to heavy financial losses,† (Bart & Turel, 2010), and as such, IT governance must strive to ensure that those key

Software Quality Management Essay Example | Topics and Well Written Essays - 2250 words

Software Quality Management - Essay Example The requirement elicitation process for this set of work products was done through several methods like, interviewing end users, conducting workshops on identifying requirements, brainstorming, use cases, role plays and developing a demo of the final product. Additional work products were found for each main product of the basic set and were detailed on how they contribute to the achievement of the outcome. The report is structured with the detailed description of how the requirement analysis for each work product attributes to the successful implementation of each attribute of the outcome. This is followed with the findings of additional work products and their relationship with the basic set. Finally the report is concluded with the analysis of additional characteristics, if any, for each of the work products in the basic set. The first of the basic set of work products that was analyzed was the Spreadsheet software. One of the examples of spreadsheet software was Gnumeric. This deliverable was chosen since it was able to meet the expectations of the end users. The software was able to perform the required functionalities at par with other existing software of same kind. The requirement elicitation of the Gnumeric software was done through brainstorming technique and conducting a research on the requirements of the user needs. The analysis on the post-requirement elicitation process shows that the attributes of the outcome were met successfully. The process of how it met is explained below. (n.d. ,2009) Initially the planning was done among the management levels. The planning was ultimately divided into business, program and project. Once the planning was done, the requirement analysis was documented. The clients were interviewed and brainstormed to identify all possible requirements that they want the software to do. These include the conversion of any kind of data files to CSV or ledger based accounting table format. These requirements were base lined and were documented. They had a version control manager associated with the development team. This had the control of updating the software as and when any changes are done. The software had a help feature which would send the reports of any errors or runtime exceptions to the change management group. This ensured that customer faced bugs are fixed. The online help care associated with the software development team ensured that the customer's needs and future updates are done at the earliest time. (Demiriirs, E. et. al. 1998) The additional work products that help in achieving the entire functionality of the Gnumeric are histogram tool and Image filling work product. These work products helped to achieve the baselined requirements of creating charts from source data. Their special characteristics are that they are easily updatable and platform independent.Requirement Elicitation of Calculator software. The basic criteria for the selection of FreeCalc software in Calculator category, was that it was able to exceed the functionalities and expectations of other work products in the same category. This product detailed on the requirements category, met with the

Managing for the Future Essay Example | Topics and Well Written Essays - 3750 words

Managing for the Future - Essay Example It is also the co-owner of Sainsbury’s Bank along with Lloyd’s Banking Group (J Sainsbury Plc, 2012). Besides that, it has also owns property joint ventures with The British Land Company PLC and Land Securities Group PLC. What started off as a small retail store on London’s Drury Lane around the year 1969, Sainsbury’s has developed a huge history behind him over the years. Sainsbury holds more than 15% of the market share of the UK retail markets. Sainsbury hold the second position in the UK online retail market and is only behind Tesco. Sainsbury’s follows a simple passion of offering great food at fair prices to its consumers and this has been treated as one of the reasons for their success. By the year 2020, they have a target of sourcing all necessary raw materials and commodities in a sustainable manner (J Sainsbury Plc, 2010). Forecasts and Strategic Plan: Sainsbury is focused to provide healthy, safe, fresh and tasty food at fair prices. The chain continues to operate on five areas, which makes the chain differentiate itself from the retailers. The chain’s current focus plan is on: Growing space and creating property value Providing great food to the consumers Compelling general merchandising and clothing Developing new business channels Providing complimentary channels and services. Strengths Sainsbury’s has won numerous awards in the industry for its superior product quality over the past few years. Some of the awards comprises of fresh produce retailer of the year, honest food award and even wine retailer of the year. So it has clearly maintained industry standards and gained recognition in the industry The chain has made considerable amount of effort in order to modernize the brand by integrating technology at the point of sales (POS). Has tie ups with Nectar, a loyalty programme with an active user base of over 11 million. The chain has got high points on a regular basis in the industry’s most respected basket survey (J Sainsbury Plc, 2012). Weakness Their strategy is very puzzling at times. At times, they are targeting to appeal to mass markets which may result in tempting to go on an acquisition spree and then landing up with failed takeovers. Yet to recover the leading position of being the most preferred retailer in the UK region from the rival leading retailers. Opportunities Sainsbury’s ranking as an UK based online grocery provider is strengthened with higher sales on a year on year basis. With the increase in internet usage among the consumers, this segment can provide more sales to the retail chain. The addition of floor space in all new and existing stores for introducing the chain’s new health, beauty and household line of products will benefit the chain in the upcoming days and may provide greater share of revenue (J Sainsbury Plc, 2012). Threats Sainsbury’s is less committed to reinvest the capital generated in the business. This can spel l danger for the chain as Tesco who is a stronger competitor in this segment is more focused on committing a large amount of capital for maintaining their long term growth oriented strategy. Have high reservations in establishing the brand of Sainsbury’s overseas and in foreign locations, which provides them with a disadvantage of being

Software Quality Management Essay Example | Topics and Well Written Essays - 2250 words

Software Quality Management - Essay Example The requirement elicitation process for this set of work products was done through several methods like, interviewing end users, conducting workshops on identifying requirements, brainstorming, use cases, role plays and developing a demo of the final product. Additional work products were found for each main product of the basic set and were detailed on how they contribute to the achievement of the outcome. The report is structured with the detailed description of how the requirement analysis for each work product attributes to the successful implementation of each attribute of the outcome. This is followed with the findings of additional work products and their relationship with the basic set. Finally the report is concluded with the analysis of additional characteristics, if any, for each of the work products in the basic set. The first of the basic set of work products that was analyzed was the Spreadsheet software. One of the examples of spreadsheet software was Gnumeric. This deliverable was chosen since it was able to meet the expectations of the end users. The software was able to perform the required functionalities at par with other existing software of same kind. The requirement elicitation of the Gnumeric software was done through brainstorming technique and conducting a research on the requirements of the user needs. The analysis on the post-requirement elicitation process shows that the attributes of the outcome were met successfully. The process of how it met is explained below. (n.d. ,2009) Initially the planning was done among the management levels. The planning was ultimately divided into business, program and project. Once the planning was done, the requirement analysis was documented. The clients were interviewed and brainstormed to identify all possible requirements that they want the software to do. These include the conversion of any kind of data files to CSV or ledger based accounting table format. These requirements were base lined and were documented. They had a version control manager associated with the development team. This had the control of updating the software as and when any changes are done. The software had a help feature which would send the reports of any errors or runtime exceptions to the change management group. This ensured that customer faced bugs are fixed. The online help care associated with the software development team ensured that the customer's needs and future updates are done at the earliest time. (Demiriirs, E. et. al. 1998) The additional work products that help in achieving the entire functionality of the Gnumeric are histogram tool and Image filling work product. These work products helped to achieve the baselined requirements of creating charts from source data. Their special characteristics are that they are easily updatable and platform independent.Requirement Elicitation of Calculator software. The basic criteria for the selection of FreeCalc software in Calculator category, was that it was able to exceed the functionalities and expectations of other work products in the same category. This product detailed on the requirements category, met with the

Economic Crisis in Argentina Essay Example | Topics and Well Written Essays - 1500 words

Economic Crisis in Argentina - Essay Example The government’s policies largely focused on addressing the human rights issues and ensuring independence of judiciary thereby strengthening the democratic process. These policies were very effective in increasing Alfonsin’s popularity. However, when the independent judiciary started to hinder the new government’s objectives, government abandoned the policy of judicial independence by promulgating laws such as ‘Full Stop Law’ and ‘Due Obedience Law’ (Tedesco, 2002, p. 472). These policies greatly decreased the popularity of government and provoked military rebellion, guerilla attacks and labour conflicts thereby weakening the government (Tedesco, 2002, p. 473). Hence, the increased confrontation between the labour class and government resulted in a failure of economic policy. Carlos Menem succeeded Alfonsin as president of the Latin American Republic. Menem tried to bring about a consensus between the labour class and the ruling elite an d was somewhat successful. However, he used the power earned from the political consensus to establish a hegemonic rule over the country. He restructured ‘the supreme court of justice’ and inducted his supporters and close aides as judges at the highest level. Similarly, the accountability courts or ‘the Tribunal de Cuentas’ was reformed with government friendly judges. These policies encouraged large-scale corruption by government officials. This resulted in a large scale economic unrest (Tedesco, 2002, p. 476). Different economic factors paved way to the grave economic crisis of Argentina. Alfonsin inherited a country with severe economic issues to be resolved. The government introduced a series of economic reforms including...This essay is one of the best examples of thorough retrospective analysis of the origin, transmission and cessation of the economic crisis in Argentina, with focus on the economic policies, that led to the overcoming of the crisis. The shift from dictatorship to ‘real’ democracy did not yield the anticipated results. Carlos Menen, the Argentinean President from 1989 to 1999, introduced reforms that proved catastrophic for the economy. His policy of privatizing the government owned corporations and encouraging foreign investment in banking and other sectors back-fired. Huge amount of funds were transferred overnight out of the country decreasing substantially the country’s foreign reserves. The government froze all the foreign currency accounts. But this move angered the country’s wealthy middle class. They deemed it as a violation of basic human rights and a pro-elitist policy Different economic factors paved way to the economic crisis of Argentina. The government introduced a series of economic reforms including introducing a new currency. The government has to take huge loans to support this move but could not pay the interest. This decreased the confidence in new currency. The economic bail-out packages offered by international monetary organizations contributed a little towards containing the situation. It was the people’s spirit and its recognition on the part of government that finally led Argentina out of the crisis. The country needs a political culture which strengthens democratic institutions.

Human Resource Law Essay Example for Free

Human Resource Law Essay This paper will show that this scenario provides a case for gender discrimination. Gender discrimination is illegal under Title VII (Bennett-Alexander Hartman, 2007). In addition, this paper will show what legal and ethical issues arise in this case. Furthermore, this paper will show what Bob should do in this case. By using the female employee versus the male employee to serve the customer the company would be in violation of Title VII for gender discrimination. Title VII laws regarding gender cover the full scope of the employment relationship which describes that gender may not be the basis of any decision related to employment unless gender is used as a bona fide occupational qualification (BFOQ). Customer preference is not a legitimate and protected reason to treat otherwise qualified employees differently based on gender. Additionally, allowing the female employee to assist the customer over the male employee would be in violation of the store’s rotation policy. The policy states that each working day, two employees work in the store; one working the front and one working the back. Rotation occurs on a daily basis in order to disperse commissions fairly. Since this is company policy, there is no flexibility to change that policy and to rotation schedule clearly states that it is the male employee’s turn to earn commission. Discrimination based on gender is illegal and not in keeping with good business practices of efficiency, maximizing resources, and avoiding unnecessary liability. Title VII Issues Discrimination comes in all shapes and sizes, and managers have to be careful not to cross the line and do the wrong thing. Companies do not want lawsuits for discrimination or anything else. The store’s best customer, Imelda,  probably did not intend to offend anyone nor did she probably know that she was discriminating against anyone. Many times discrimination is not intended. Customers generally believe they are always right and get what they want. However, in this instance the customer is very wrong. Requesting a female employee over a male employee is a form of discrimination, gender discrimination. Gender discrimination is illegal under Title VII (Bennett-Alexander Hartman, 2007). If Bob asks Tom to step aside and allow Mary to assist Imelda with her purchases, he will be â€Å"in violation of Title VII and can be held liable to the employee for gender discrimination. Customer preference is not a legitimate and protected reason to treat otherwise-qualified employees differently based on gender† (Bennett-Alexander Hartman, 2007, p. 283). Legally and ethically, Manager Bob cannot swap employees Tom and Mary simply because Imelda wants it. Choice This is not an easy situation. On one hand, the customer is promising to buy five pairs of shoes if she gets a female employee to help her. This would be a huge purchase for the store, great for the profit margin as well as a large commission for the employee. On the other hand, not providing a female employee may denote a missed sale, Imelda may leave the store. Swapping employees would cheat Tom out of his commission. This would be unethical. Tom deserves his commission; he should not be asked or told to give this up. The Shoe Store has very clear company policies. Company policy does not allow two employees to split the commission (UOPX, 2013, para. 5). As stated previously, having Tom give up his commission would not be fair. Company policy rotates employees to keep commissions as fair and equal as possible (UOPX, 2013, para. 5). Manager Bob will need to explain to Imelda as nicely and calmly as possible that he is very sorry, but cannot provide her with a female employee. Bob should promise Imelda that Tom is a very nice man and that she will be in very capable hands; ensure her that Tom knows shoes and will treat her and her feet right. Bob should smile and guarantee her that she will be happy with the service she receives. Bob should apologize for the problem, explain that he contacted his regional manager to see if he could make an exception to company policy this time and was told no, and explain that the company risks a discrimination lawsuit. Finally, tell Imelda that he understands if she chooses to shop elsewhere today and  apologize again. Bob should not get into an argument with the customer; it is out of the stores control. In any business, a written policy can avoid or prevent lawsuits. The shoe store chain has clearly established that the rotation of two employees daily or weekly will occur in the store to create fairness in commission sales. In addition, if only two employees are present one works in the back of the store and the other works in front, this clearly creates fairness of commissions earned (pay), good business ethics practice. Working in sales requires a lot of personal judgment from a company representative. By its nature, the job relies heavily on social relationships and on persuasion. Sales people also usually work on commission; if they do not make the sale, they lose cash. In the wrong hands, these elements can lead to unethical behavior, causing undue pressure on customers or vendors. Ethical behavior and doing the correct or right thing is at the forefront for salespeople today. Subsequently ethical performance is an individual process and training development related issues are important. Salespeople require guidelines on ethical, equality and discrimination issues. The guidelines should be formulated and clearly communicated to help employees to effectively deal with situations of equal pay, fairness, and or discrimination whenever the need arises. Job performance, employee satisfaction and customer satisfaction will prevail with knowledge and understanding of employment laws (Bennett-Alexander Hartman, 2007). What has guided the ethical issues is the set of standards the company has worked out from human reason by which the human actions to switch Mary for Tom is ultimately creating wrong business ethics. Trading assign duties between sales and costs will not mix. The maximum concern for sales cannot go hand-in- with maximum concern for employees. Furthermore, the shoe store business has added structure to the business by creating this policy. If the manager deviates from the established policy, Bob will create unfair treatment or discrimination based on gender, which could result in a lawsuit. After Imelda voiced her request that she wanted a female employee Bob was to enforce the company’s policies to avoid a potential lawsuit. Bob did what was necessary to inform Imelda the companys polices and have Tom assist her with trying on shoes. Bob knows the company will lose money  because of the sales lost from this one client; however, the ethical issue arises to do what is fair and correct according the shoe store policy. If Bob makes the switch and has Mary assist Imelda instead of Tom, Bob has violated the discrimination law-Title VII (gender) as well has violating the equal pay law (Bennett-Alexander Hartman, 2007). The decision is allow Tom to assist Imelda and loose the extra sales. In future, the suggestion to Imelda would be to arrive at the store when a female worker is working the floor or to come in the s tore to see who is working the sales floor without putting the manager in the position to make compromises. Conclusion Discrimination issues can get many companies into trouble. Knowing the law is important for any manager. When questions arise that cannot be answered easily, ask for help. Title VII does not allow discrimination because of gender, meaning a man cannot be treated differently from a female and vice versa. In this case, all must be treated equally. Company policy will not allow Tom and Mary to split the commission and asking Tom to give up his commission would be illegal. Imelda will need to make her own decision whether to shop at the Shoe Store and allow Tom to assist her or leave for another store or until another day. The company must do what is right, what is legal. The store must treats its employees properly and do what is legal and ethical. Whereas Imelda may not be happy, the company cannot do anything that may bring a lawsuit against them. References Bennett-Alexander, D. D., Hartman, P. L. (2007). Employment law for business (5th ed.). New York, NY: McGraw-Hill. University of Phoenix (UOPX). (2013). Week Three. Retrieved from University of Phoenix,

The Impact Of Digital Media On Ebay Information Technology Essay

The Impact Of Digital Media On Ebay Information Technology Essay eBay is known all over the world as the leading online Marketplace which came in to life in 1995,eBay Inc, was founded by Pierre M. Omidyarand its headquartered in San Jose, California, TM (2002). eBay created a special platform for the sales of goods and services by a passionate village of individuals and business. On days there are millions of items across thousand of categories for sale on eBay just like Half.com, eBays site dedicated to fixed price trading. eBay allows trade on a Local, National and International basis, with customize site in marketing all over the world. eBay, together with its sub-visions, bring online marketplaces for the sale of goods and services, online payment services, and online communication offerings to a diverse community of individual and business in the USA and Internationally. The company operates in three Intentions: eBay Marketplace, Payments, and Communications. The eBay Marketplaces: This platform provides infrastructure to enable online commerce in a variety of formats, including the traditional auction platform; and its other online platforms, such as Rent.com, Shopping.com, Kijiji, mobile.de, and Marktplaats.nl. Its services include trust and safety programs, reply forum, safe chanel program, eBay standard purchase protection program, customer support, tools and services. The Payments segment: Feeds a product for small businesses, online sellers, and individuals that enables them to send and receive payments online. Its services include joining the network, crosscheck of its PayPals account holders, withdrawing funds. The Communications segment: provide voice over Internet protocol calls between Skype subscribers, also provides connectivity to traditional fixed-line and handheld telephones. The company also provide online apartment rental services and comparison shopping resource service, as well as provides an Internet payment platform that allows merchants to process, and manage online payments. 2. MISSION STATEMENT OBJECTIVE eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of people every day on a local, national and international basis through variety of websites that focus on commerce, payments and communication. This has also help the company in various ways between their numerous customers worldwide. They have engaged in the method stated below. A Place to Buy. You can get almost anything item you need or want at very low deal better than you can find at any traditional brick and mortar, even online stores. But caution should be taken because of rotten or fake items deals on eBay. A Place to Sell. No matter the size of our product or services, eBay has various categories channels to sell items. eBays global reach can even move unusual items that are not in demand in our own neighborhood in to cash. A Place to Shop. Large variety of items can be found for sale on eBay, many members have discovered that eBay is one of the best place in the world to window or comparison shop. These items include photos, detailed descriptions, and owner experiences. Because you see lots of the same items side by side in various conditions and know what each one sold or selling for, eBay gives you insight into the real market value of most types of goods around the globe. A Website: With no physical building eBay store, Founded in San Jose but now carry out daily activities from various cities, eBays service exist basically online apart from the delivery of bought and sold items every other network of the business are handled through eBay website. Socially Responsible: eBay with its B2C way of handling business has lower the barriers to buying and selling, these bring a massive global awareness to it business. It also fosters new economic opportunities to developing areas and brings cultural understanding between different populations. This has made eBay one of the worlds most interesting and exciting trans-national ambassadors. 3. THE IMPACT OF DIGITAL MEDIA ON EBAY eBay is a cutting edge in commence by selling almost everything be it of what nature with its presence in every corners of the globe with no physical store, with limited staffs but satisfy it numerous customer worldwide. But how is this possible? Social Media Marketing: Recent addition to organizations plans. Integrated marketing communications is a practice organization follow to connect with their target markets. Integrated marketing communications coordinates promotional elements, advertising, personnel selling, public relations, publicity, direct marketing and sale promotion. Increasingly viral marketing campaigns are also grouped into integrated marketing communications for eBay. The growth of social media has impacted the way organizations communicate, the internet provide set of idea which enable persons to develop social and business platform, share knowhow and collaborate on project online. Cell Phones: Usage has also become a benefit for eBay media marketing. Today many cell phones have social networking capabilities, individuals are notified of any happenings on social networking  sites through their cell phones in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Since cell phones are connected to social networking sites, advertisements are always in sight. Computers: The use of computer has come to stay in our daily life be it at home, offices, school, this is one of the basic tools used by eMarketers worldwide, eBay uses the help of computer since they dont physical store to carry out their daily business and this is done by logging into their website by typing in the URL address with an access from ISP provider. Once logged in, you see various categorizes of product, prices, description of items and options of payment of items bought. Buying of items online and shipping to every part of the globe is an everyday activity at just by the use of a computer, Newsweek (2004) Internet Marketing: eBay use the internet known as digital marketing, web marketing, and online marketing is the marketing product and services over the internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless  media. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing. This market joins the vast idea and technical background of the Internet, including design, development, advertising, and sales.  Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing on specific websites. 3.1 THE USE OF THE INTERNET BY eBay The internet as change the landscape of the world in every way things are done in every way things are done globally. Never before have people been able to interact in such a cost effective and comfortable way. The business world as seen a better new of doing its daily activity, business now are done in very short span of time even without the presence of both party at the same place or time. Now it is possible for you to establish your own company with a very small financial investment or in some cases even without any start-up capital. eBay use the internet in carrying of its daily business to meet target market and satisfy its customer at a very low cost and maximizing profit. Information: People worldwide are using the internet on a regular basis, with email and search engines as the most popular services. Information is power. People are able to influence, direct, convince, educate and manipulate others through one single tool: The distribution of information. Email and discussion forums allow people to share their thoughts, ideas and experiences with other people from all corners of the world. Within a relatively short period of time the Internet and its communication channels will be part of our daily lives as are running water and electricity. Cost Effectiveness: The internet is by far the most effective communication tool. If you want to send a letter via conventional or so-called slow mail, it will cost at least around $1 assuming you restrict yourself to two single sheets of paper. Sending the same amount of information via email will be up to 100 times cheaper with immediate delivery. In addition to this, email with its numbers of advantages over the slow mailing system of delivery of messages, sending and get a reply on the spot. Online Auction: In this massive marketplace, eBay rules the auction sites. According to the Nelison Rating, eBay is among the top ten most trafficked sites on the internet. eBay leads the online auction industry with a more than 60 percent share of the market, its closest competitors, Yahoo! Auctions, is only half its size followed by Amazon.com, all these are done with the help of the internet and makes eBay smile to the bank on daily basis. Low Cost Operation: Running business requires tons of capital no matter the size of the outfit, the business has to pay for rental shops, offices, motor vehicle, staffs, before it can think of making its profit which is the primary idea of the business, but doing online business you cut down your expenses to a very little amount of capital and that is the edge eBay is use to run its operations and has really help the business since it does not have physical presence anywhere, it does its business around the globe and sell lots of items to its customers worldwide. The internet helps eBay in an immeasurable way of cutting down cuts of operations and get to all part of the world without even being there in presence. 4. INTERNET AS A MARKETING PUBLIC RELATIONS TOOLS Public relations is defined as a management function which identifies, establishes and maintains mutually beneficial  relationships between an organization and the public upon which its success or failure depends. Whereas advertising is a  one-way communication from sender to the receiver, public relations considers multiple audiences and uses two way communication to monitor feedback and adjust both its messages and the organizations actions maximum benefit. The internet is used as a tool in Public Relations and has replaced the use of paper form of notifications and is carried out in method stated below. Tweeter: Social media is a great way to have a conversation with your market and manage connections with prospects, customer, bloggers. Even if you dont join Twitter you can monitor what people are saying company, trends, friends and products. This is quite useful from a marketing and PR standpoint. Tweeter has a search engine that let you post any information and can be linked to eBays platform. Facebook: Business firms states their URLs on cable Tv commercials, were friends and followers can join them on Facebook. This is sharp method way of internet PR, youre a startup entrepreneur, you could start a group to help entrepreneurs connect and exchange ideas. Search to make sure one doesnt exist already in your area. Your friends on your facebook will have first hand information of what is happening around you and your business and will also pass to from friends to friends if even they are not yours. eBay is linked to facebook which acts as an indirect form of PR, Instant message could also take form by chatting on both platform. Email: This is the fastest, stress less and cheapest form of PR and e-marketing with the use of the internet, when searching for information or to joint an organization like eBay, Amazon you go through a process of filling and providing certain information about yourself and your preference requirement, all these information is kept in their database and at the end you provide your e-mail. The organizations use their database information to communicate with you, through this medium you are updated with the latest information relating to previous request. As you change your preference change it is also updated in their database. eBay use this form of PR to promote their product to you and information is sent to you in respect of delivery of the item you paid for. Website Feedback: Various website use a page known as website feedback as a form PR tool to give a comments, complain or report on your experience you may have after buying a product or trial of certain items in other for them to know how their customer feel about product bought from them. 5. EBAY SWOT ANALYSIS STRENGHT: The Company use the advantage of Customer Relationship Management (CRM). Both parties (Buyers and Sellers) subscribe with the company and information needed by eBay on dealers. This is known as Business2Consumer (B2C) of their business. With the strong customer and dealer relationships are based on Consumer2Consumer (C2C) business platform, where good business relationships occurs, where buyers and sellers interchange feedback for each other for the next transaction to take place. WEAKNESSES: Organizations works painfully to limit fraud. eBay platform of business is very open to fraudulent activities. But the company act with the issue very quickly. These includes inferior goods being marketed to unknown and suspecting eBayers. Other forms of theft could include redirection of stolen goods. Make it known that fraud and theft are problems with outsiders not eBay. The weakness is that mischievous individuals can exploit the C2C business platform. Many companies, systems breakdowns could disturb the trading transaction of eBay on daily bases. eBay and Paypal have suffered shutdowns and total breakdown. As technology improves for the better weakness will be less an issue. OPPORTUNITIES: Acquisitions bring new business strategy openings. eBay has into agreement to buy off online telephone company Skype Technologies with a deal reported of about worth $2.6 billion. PC users use Skype to have conversation with each other for no charges and make cut-price calls to handheld cell-phones and fixed landlines once you have subscribe to the services. This will bring in more customers to the business and also make profit to continue to grow. THRATS: The world Internet brands, success attract competition. Overseas competitors competing in their home markets have the technical experience that could give them a stronger advantage over eBay. It came to the notice of eBay that it has met with other USA home Internet providers when trading in other international country. Yahoo! stand out in the Asian market. Doing the same market is a threat, just like weaknesses stated above, the name is attacked by mischievous individuals. When e-mail sent to unknown eBayers disguards to come from eBay. Logos, and design of the pages looks just the same. However they are designed so that you input private information that the thieves can use to accesses to passwords and identifications. Not all costs can controlled by eBay, example shipping charges and credit card charges. With fuel prices to rise, the customer suffers the increment of delivery and postal charges. This affect the total cost of auctioned items very expensive. When provider of credit card merchants like Visa or Master-card decide a charge for online business transaction the total cost of the same items would increase with a negative effects on the final customer of the product and will make eBay loose some of its future consumer and will affect the profit and share value of the company. 6. CONCLUSION EBay is well aware that in order for the company to maintain its competitive advantage and make it sustainable in the long run, the company must take advantage of the changes at the corporate, organizational and business levels. EBay embraces the five building blocks which are applied randomly throughout eBays history: improvisation, co-adaption, regeneration, experimentation and time pacing as evident by the strategies discussed. The company also embraces the 10 principles of competing on the edge about strategy, organization and leadership. With all hands on deck EBay can go further if the managing, marketing department embrace more with its IT department by merging with more social media platform not just their website because social website break more distance with communities of friends of my friends. Security department should work more bringing down the risk of internet fraud, this is one area of online business transaction that turn people away from buying online, because nobody wants to their money to end up on the place after paying for an item or product.